“Upon moving to Brazil, the Lebanese immigrant Michel Melhem Sabbagh arrived in Blumenau city, he planted a seed that was the beginning of a successful history: The Group Cristina. In order not to forget his roots, he used as a company symbol, the image of a Lebanon Cedar Tree, a millennial tree that represents his origin, his principles, and his values. The Company consolidated itself as one of the main textile companies in Brazil, distributing its own brands UP BABY, QUIMBY, 3 E JÁ throughout national market, Europe, the Middle East, Africa and America.”