Chirin Khawatmi serves as the Chief Brand Officer at Mumzworld, the Middle East’s leading e-commerce platform for Mum, Baby, and Child, and is the founder of Mama’s Box, a pioneering subscription service for new mothers. With over a decade of experience in brand strategy, digital marketing, and category management, she brings deep expertise in understanding the evolving needs of mum consumers.
Chirin helps brands forge lasting connections through data-driven insights and community engagement, and is a strong advocate for mum-centric retail experiences that fuel growth, innovation, and brand loyalty. Originally from Syria, she has lived in Germany and has called Dubai home for the past 15 years.
