Friday 24th May | 9am - 6pm
Saturday 25th May | 10am - 7pm
Dubai World Trade Centre
Friday 24th May | 9am - 6pm
Saturday 25th May | 10am - 7pm
Dubai World Trade Centre


www.thebabyexpo.com (‘The Baby Expo’, ‘NAC Fairs Events’, ‘we’, ‘our’, ‘us’) is a trading name of NAC FAIRS EVENTS LLC, with a registered address in Dubai, UAE. We respect the privacy rights of our online visitors (‘you’, ‘your’, ‘yours’) and recognise the importance of protecting the information collected from our visitors. We have adopted this privacy policy to guide how we collect, store, and use the information that you provide us with (‘Privacy Policy’). We provide the following information to enable our online visitors to be fully informed of this Privacy Policy. By visiting www.thebabyexpo.com’s site (the “Site”), you accept the Privacy Policy, the Cookie Policy (defined below) and the Terms. For the purpose of this document ‘Terms’ has the same meaning as defined in the Terms and Conditions governing use of, and purchases made via, the Site.


  • All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties
  • www.thebabyexpo.com will not pass any debit/credit card details to third parties
  • www.thebabyexpo.com takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However www.thebabyexpo.com (website) cannot guarantee the security of any information that is disclosed online
  • www.thebabyexpo.com is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.
  • The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, the Customers’ are encouraged to frequently visit these sections to be updated about the changes on the website. Modifications will be effective on the day they are posted.



This Privacy Policy does not apply to other external sites maintained by other companies or organisations to which we link to or are associated with. www.thebabyexpo.com is not responsible for any personal information you submit to third parties via the Site. Please ensure that you read and agree to the Privacy Policy of such other companies or organisations before submitting your details.


www.thebabyexpo.com may collect personal information in different ways. When you interact with us by visiting the Site to browse, make an online purchase, complete any online forms [such as registration forms, competitions, and surveys], opt to receive newsletters, rewards, and special offers, check out as a guest (in which case we merely collect transaction-based data enabling us to send your purchase to you) or even simply communicate with us on our social channels (email, telephone, instant chat, social media or otherwise), we are eligible to collect information about you.

The information we collect about you may include your name, address or location, phone number and email address, date of birth, gender, purchase information, images and financial information, and other relevant information.

We do not require you to provide any personal information related to any other person that is not essential and directly related to the provision of the service ordered, unless we are required to collect such information under the expressed instructions of a competent authority, in the interest of public or national security.

If you make a purchase on our website, you are giving us consent to hold personal information including your name, email address, phone numbers, home address, delivery and billing address(es) so that we can process and fulfil your order.

Saved card payment details are never shared with third parties or employees of www.thebabyexpo.com and are only used to process your order, using our secure payment partner’s systems.

We may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your direct telephone number including mobile. This number may be shared with our delivery partner. These details allow us to process your order and to let you know the status of your order.

We may receive information about you from your other accounts or other sites, including our partners, social media providers like Facebook and Instagram, advertising networks and analytics partners, and payment and delivery service providers, amongst others. By linking your account on the site to your Facebook or Instagram accounts, you are giving us permission to obtain certain information and content from these accounts. The specific types of information that we may obtain depends on your settings for that account or site and will be subject to their privacy policies.

Our IT systems reserve the right to automatically collect information about you each time you visit the site through the use of cookies and information provided by your device. Cookies can help improve your experience with the site and make it easier to interact with us by automatically storing your location and language preference and saving items in your bag as you navigate through pages on the site. Further details about the use of cookies are found below. The information provided by your device will differ depending on which type of device you are using (whether it’s a PC, Mac, iPhone, Android, or otherwise) and the settings on that device, but includes the type of device you have (such as an iPhone X or Samsung Galaxy S10), the device’s IP address, the browser you are using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, and crash or download error reports.

We may require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we may use your purchase history to send you more personalized content/ material/ information. We may also combine the shopping history of many customers to identify trends and ensure we can keep up with the demand or develop new products/ services to cater to your needs. This data is always stored anonymously.

We may store some of the user transaction records and personal information in our secure servers in Germany for a period of five years to help improve our services for customers in the future. All data is secured with high a level of protection.


We shall take all reasonable and appropriate measures to prevent the unauthorised disclosure or the unauthorized use of your personal information.

We limit access to your personal information to our trained and authorized personnel, such as employees, directors, independent contractors and consultants, who are bound to protect your personal information from unauthorized use and disclosure under the terms of a written agreement.

We may use your personal information for processing of orders, payments and to provide you with a personalised shopping experience. We will also use your details (name, address, phone number, email address, and financial information –such as debit or credit card details) to fulfil and deliver your orders and manage your account. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. We may also use your information to communicate with you about current orders and provide you with customer service support when needed. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

We may also use your personal information to send you marketing materials and updates but only ever in accordance with your preferences (as detailed later on in our policy). We do not sell or provide your details to any third-party marketing companies.

We may use your personal details (including your name, address, email address, and phone number) to send you polls and surveys to find out your views of the site and services. We may also carry out analysis of, and research into, the ways that you use the site, so we can optimise the site and your experience. We may use third parties to carry out any research, analysis, and surveys, or to deliver incentives in return for your participation in polls, as further set out below; and The Data Privacy Law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of customer service and experience.

If you choose not to share your personal data with us or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

If you request us to disclose your own personal information to you, we shall disclose it free of charge and without delay after an adequate verification process.


We may disclose your personal information if such disclosure is permitted or requested by law, expressly permitted by you, or made in the course of making a credit check with a reputable credit reporting agency.

With your intial approval, we share your personal data with trusted affiliates or third parties (for example, delivery couriers, for fraud management, to handle complaints, to help us personalize our offers to you). If these are not directly approved by you, we shall firstly obtain our prior consent before proceeding to share any information with a third party involved. In circumstances where it is necessary to provide your information to affiliates or other third parties who are directly involved in the provision of services ordered by you, such parties are required to take all reasonable and appropriate measures to protect the confidentiality and security of your information and to use it only as required for the purposes of providing the services you ordered.

We may provide your information to our advertising and social media partners (including Facebook, TikTok and Instagram) for data collection to select and serve relevant adverts about our products and services to you and others.

Here’s the policy we apply to those organisations to keep your data safe and protect your privacy: 

  • We provide only the information they need to perform their specific services
  • They may only use your data for providing the services we specify in our contract with them
  • We work closely with them to ensure that your privacy is respected and protected at all times. In particular, we require them to take all reasonable and appropriate measures to protect the confidentiality and security of your information
  • We ensure that the contract between them and us holds the former responsible for the privacy and protection of your information
  • If we stop using their services, any of your data held by them will either be deleted or rendered anonymous


Examples of the kind of third parties we work with are:

  • IT companies who support the site
  • Delivery couriers
  • Direct marketing companies who help us manage our electronic communications with you
  • Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on the sites


You acknowledge and agree that www.thebabyexpo.com’s Privacy Policy and The Cookie Policy, and the Terms and Conditions constitute the complete and exclusive agreement between us concerning your use of the Site and any purchases made by you.

If any provision of the Privacy Policy, or the Terms is held to be illegal, invalid or unenforceable in whole or in part, then the relevant agreement shall continue to be valid as to the other provisions and the remainder of the affected provision. Any waiver of any of the provisions of the Privacy Policy and/ or the terms by www.thebabyexpo.com shall not be deemed a waiver of any subsequent breach or default and shall in no way affect the other provisions of the relevant agreement.

Nothing contained in the Privacy Policy or the terms shall be construed as creating any agency, partnership, or other form of joint enterprise between us.

www.thebabyexpo.com reserves the right to update or amend the Privacy Policy at any time and we encourage you to revisit the Privacy Policy periodically to ensure that you are kept up to date and aware of our rights at all times. Any changes are effective immediately upon posting to the Site. Your continued use of the Site constitutes your agreement to all such terms.

www.thebabyexpo.com reserves the right to refuse to supply Products to any person if they are in breach of any of the Privacy Policy, or the Terms.

If you require further information about the Privacy Policy, please contact us on [email protected].