Chirin Khawatmi is the Managing Director of Andador and previously served as Chief Brand Officer at Mumzworld, the Middle East’s leading e-commerce platform for Mum, Baby and Child. She is also the founder of Mama’s Box, a pioneering subscription service designed for new mothers.
With over a decade of experience across brand strategy, digital marketing and category management, Chirin brings deep expertise in understanding the evolving needs and behaviours of today’s parents. She helps brands build lasting consumer connections through data-driven insights and community engagement, and is a strong advocate for parent-centric retail experiences that drive growth, innovation and brand loyalty.
Originally from Syria, Chirin has also lived in Germany and has called Dubai home for the past 15 years.