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Baladi Baby is a culturally rooted baby and children’s brand offering thoughtfully designed products that celebrate the beauty and heritage of the Middle East. Founded in Oman, Baladi Baby was created to meet a growing demand for baby essentials that reflect Arab identity in a meaningful, modern way.

The word baladi means “my homeland” in Arabic — a name that reflects our mission: to nurture a deep connection to culture from the very beginning of life. At Baladi Baby, we believe representation matters — and that cultural pride can be instilled from day one through the items that surround a child, from their swaddle to their first toys.

Our collection includes swaddles, puzzles, memory games, and tummy time books, all featuring original artwork inspired by the region’s art, nature, architecture, and traditional textiles. Each product is designed with care, combining child-safe materials, high-quality craftsmanship, and culturally relevant themes that resonate with families across the Arab world and beyond.

What sets Baladi Baby apart is our focus on storytelling through design. Whether it’s a swaddle inspired by traditional patterns, a memory game introducing Arabic foods, or a puzzle showcasing desert animals, every product is made to spark connection, curiosity, and pride. Our designs are both nostalgic and contemporary — bridging generations while appealing to today’s parents.

Baladi Baby has grown into a trusted brand for families seeking baby products that go beyond the generic. Our cultural relevance and quality-focused production make our offerings ideal for retailers looking to expand into purposeful, regionally inspired collections. We’re committed to creating products that are not only functional and beautiful, but that also tell a story — one that reflects the richness of Arab culture in everyday life.