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NAC Fairs: Creating Connections. Delivering Success
Headquartered in Dubai, NAC Fairs is one of the leading organisers in the Middle East’s events and exhibitions space.
NAC Fairs is in the business of creating connections, building communities and developing platforms that deliver success for clients, with a track-record of delivering world-class exhibitions and corporate events.
TV star, entrepreneur, makeup artist, brand ambassador, and an icon to millions of fans who follow her on social media. Joelle is the founder of beauty empire Joelle Group, creating four successful businesses over the past decade making her an inspiration for the young Arab generation.
The story of how Joelle built her brands comes as a fascination to every budding entrepreneur. She opened her first beauty salon in 2008, MAISON DE JOELLE which paved the way for 14 other branches throughout the MENA region from DUBAI, ABU DHABI, AL AIN, RIYADH, JEDDAH, DOHA, TUNISIA, KURDISTAN, ERBIL, ALGERIA, AMMAN AND ERBID. After the huge success of her salons Joelle launched CLINICA JOELLE in 2013. The famed cosmetic clinic was awarded as the Joelle Mardinian Best Cosmetic Program at the 9th World Health Tourism Congress in 2014. Since then, the clinic has expanded to 6 other branches in DUBAI, ABU DHABI, KUWAIT, ALGERIA, AMMAN, ERBID, EGYPT. The momentum of Joelle’s passion for beauty resulted in the launch of Joelle’s skin and hair care brand Joelle Paris in 2013. The brand is all about her take on healthy looking hair and skin. The brand is now available across leading retailers and pharmacies in the Middle East and also on the JOELLE PARIS worldwide online store. The first ever JOELLE PARIS store has also opened doors in KURDISTAN in May 2018. Joelle’s latest brand to hit the beauty industry with a storm is “EYECANDY JOELLE” a contact lenses brand that became every beauty blogger and celebrity’s must have beauty product since the first day it launched on March 2020. Now “EYECANDY JOELLE” is available in many beauty and optical stores across the MENA region.
Joelle is the most loved and respected female TV personality by Arab audience globally. Her makeover show «JOELLE» was aired on MBC1 for an astonishing 14 consecutive years. She then continued her TV hosting career with a second show BEAUTY MATCH which became a huge success during the 2 seasons it aired on MBC4. Her latest on screen project was a massive success “Joelle ” the first Arab reality Show which continued to reach top 10 on Shahid VIP for 5 weeks. Joelle’s shows have always been the most watched programs in the Middle East because of Joelle’s ability to connect with her fans.
Min alb Joelle is a series of podcast episodes dedicated to Empower Women with daring topics to break all TABOO in our society. This podcast platform will give it’s audience and listeners the content they have always wanted but never had! @min.alb.joelle
Founder of Dabdub, a baby toiletry brand, safe, fabulous and clean product yet affordable
Joelle has been a regional ambassador for the most renowned international brands since 2005 like Evian, Braun, Scholl, Bose, Dyson, amongst many, and has been featured in global TV commercials for the likes of Max Factor and Pantene. With her total social media following of 28,777,674 MILLION followers across all platforms, her followers are geographically in KSA, UAE, EGYPT, JORDAN, MOROCCO, TUNISIA, ALGERIA and ALL ARABIC SPEAKING REGIONS.
She has been recognized for her achievements and has received many awards. She was awarded the Arab Woman Of the Year by L’Officiel Middle East 2010, she has also been named Businesswoman of the year and one of the 100 Most Powerful Arab Women in 2013, 2014 and 2015 by CEO Middle East and Arabian Business. She has also been awarded as the Most Inspirational Social Media Star of the Year and also «Beauty Social Media Star of the Year» in 2016 by Shortlist Magazine. She has also won several prestigious awards in the Middle East, including the Emirates Women Award in 2017 under the Leadership category.
Forbes selected Joelle as one of the world’s 500 most influential Arabs for her success and accomplishments throughout the Middle East. JOELLE WAS ALSO ON AHLAN’S HOT 100 IN 2011, 2014, 2015 AND 2016. She has also been given «THE WOMAN WE LOVE» award as the only woman by Esquire Magazine ME in 2015.
Dr. Saliha Afridi is a clinical psychologist and the visionary founder and Chairwoman of The LightHouse Arabia, a mental health and wellness center based in Dubai.
With a Bachelor’s Degree from the University of Michigan, Ann Arbor, and both Master’s and Doctorate Degrees in Clinical Psychology from the Arizona School of Professional Psychology in Phoenix, Dr. Afridi brings a wealth of knowledge and a broad range of clinical expertise to her practice and speaking engagements.
Her professional career is marked by comprehensive experience as a generalist, delivering therapeutic services to children, adolescents, and adults. Over the past decade, her focus has notably shifted towards on adult development and navigating the personal and processional transitions of midlife. Dr Afridi specializes in workplace and executive mental health, and also possesses deep-seated expertise in parenting strategies and dynamics.
Dr. Afridi’s transition from the US to the UAE 15 years ago marked the beginning of a dedicated effort to significantly enhance the mental health landscape of the region. In 2011, Dr Afridi founded The LightHouse Arabia, and under her leadership, it has evolved into one of the most influential mental health centers in the UAE and the region. Since its inception, Dr. Afridi, alongside her dedicated team, has devoted thousands of volunteer hours to community education, focusing on the cultivation of mental health and wellness best practices. Notably, Dr. Afridi has been instrumental in introducing the internationally recognized Australian Mental Health First Aid program to the United Arab Emirates, wherby The LightHouse Arabia is the only licensed provider and have successfully trained over 6,000 individuals in the essential skills of early mental health intervention and support within their communities.
In addition to her clinical and educational achievements, Dr. Afridi is also a sought out keynote and corporate speaker, as well as a respected media authority on mental health. She regularly shares her expertise through radio appearances, podcasts, and printed publications, offering invaluable insights into mental health challenges and solutions. Dr. Afridi’s significant contributions and unwavering commitment to enhancing mental health awareness and services have solidified her status as a key influencer in the mental health domain, not just within the UAE but across the broader region.
Kelly is a seasoned entrepreneur, investor, company director, and brand ambassador who believes in empowering other business owners to unlock their success. Based in Dubai for the past 13 years, Kelly balances various business roles with being a mum to three boys and one baby girl. She is a Director of the media group, PPMG, where she runs the modelling and promotions division, overseeing fashion styling, editorial shoots, and high-profile events. She also invests in young, dynamic lifestyle brands, driving them forward to achieve greater visibility and grow their customer base in the UAE.
Global potty training and toddler specialist Amanda Jenner, is the best selling author of ‘Potty Training Magic’’, and “It’s Potty Time.”
Alongside her literary achievements, Amanda is also the founder and inventor of My Carry Potty; the award winning worlds only leak proof potty. My Carry Potty has achieved countless awards including Gold at the Mother & Baby Awards in 2018 and 2020 and 2024 in the Best Potty Training Product category.
Now, in 2024 Amanda has plans to expand her retail business once more with the creation of Kiddi; the brand new ecommerce platform offering a range of new products, categories and services promising to further enhance the parenting journey.
Based in Poole, Amanda is a mum of three herself and is best known for sharing her knowledge, guidance and experiences of raising children with her like-minded community. Being featured on ITV’s This Morning. BBC News and Good Morning Britain, Amanda is the go-to expert in the parenting field.
Being in the industry for nearly two decades, Amanda has worked with many families and children worldwide supporting and empowering parents with high quality, innovative products and helping them through significant milestones. Over the last decade, she has built a highly trusted brand that goes beyond selling products and transfers into a lifestyle for both parents and children.
Amanda hopes to build upon this in 2024 with the release of a number of exciting new projects.
Amanda Jenner Website – https://amandajenner.com
My Carry Potty – https://www.mycarrypotty.com
Follow Amanda Jenner on instagram – https://www.instagram.com/expertamandajenner/?hl=en
Follow Amanda Jenner on Tik Tok – https://www.tiktok.com/@expertamandajenner
For further info please contact [email protected] or [email protected] for PR & Management enquiries
Nikki aka “The Fit Midiwfe” is a midwife, maternity educator and pre/postpartum exercise specialist with many years experience in both public and private healthcare.
Training as a Midwife in the UK, Nikki has a strong background in Midwifery led care and specialises in low risk birth, especially in waterbirth and active birth. Nikki also has a strong background in caring for women in high risk pregnancies, multiple pregnancies and pregnancy loss. Nikki works as a labour support, providing midwifery knowledge and one to one support throughout labour.
Nikki is also a REPs certified pre and postnatal personal trainer with a special interest in the role of fitness for improving birth outcomes and rehabilitation in a postnatal setting.
Nikki is passionate about informed choice in childbirth and works with women to ensure they are at the centre of the decision making process during every step of their pregnancy. Using her website as a platform for sharing the most current evidence surrounding pregnancy and childbirth with her one to one consultations and her online courses.
Yasmine is a paediatric physiotherapist from the UK, with over 12 years of experience. She specialises in baby development and plagiocephaly (flat head syndrome). She is the founder of Mumma and Bumps educational mornings and play dates and has a passion for educating and supporting new and expecting parents through their parenthood journey.
Maysaa Fahour is a licensed Life Coach specialising in working with parents and educators to teach them skills and strategies to get through everyday struggles with children. Maysaa has experience working as a primary school teacher and then having four children of her own, that she encountered an underlying need to bridge the gap between caregivers/teachers and children – Emotional intelligence.
Maysaa’s expertise includes providing the scientific knowledge behind the “why ” of the behaviour and then working with the parent/teacher to find a solution. Maysaa runs parent workshops and online webinars, school-based meet ups, and also works 1:1 with parents to teach them how to raise emotionally intelligent children through her coaching business.
Introducing Maira, the driving force behind Active Mama Workout, an acclaimed platform dedicated to empowering women through safe and transformative fitness experiences before, during, and after pregnancy. With a career that spans continents, Maira initially began her journey in Australia and later ventured to Dubai, bringing her expertise and passion for women’s health and wellness to a global audience.
As a certified Pre & Post Natal Fitness Coach, Maira’s profound understanding of the physical and emotional aspects of motherhood stems from her personal journey as a mother and over a decade of experience in the fitness industry. This unique combination enables her to appreciate the importance of providing unwavering support throughout each woman’s individual journey and assisting them in cultivating sustainable habits.
Maira’s specialization lies in Strength Training, Mobility, and Inner Core Work, where she focuses on establishing solid foundations for the demands of motherhood. Recognizing the fundamental elements that contribute to a healthy and fulfilling experience for the long term, she guides women through exercises that enhance strength, flexibility, and overall well-being. Having personally faced the challenges of balancing motherhood with multiple responsibilities, Maira’s own experiences fueled her determination to launch Active Mama Workout.
Mother of two young boys, sport enthusiast, entrepreneur and founder of @minima.the.label, Carly Neave is a British expat living in Dubai for the last 10 years. Her journey is one of balancing professional aspirations with the joys and challenges of motherhood, with relatable content that spans across health, skincare, motherhood and more.
Harriet is a dedicated and passionate holistic life coach and rapid transformational therapist, who offers a beacon of support for mothers navigating the complexities of modern motherhood. With a heartfelt commitment to helping mothers release anxiety, guilt, and the burden of societal expectations, Harriet supports them to step into a more authentic and empowered version of themselves.
A specialist in emotional healing and trauma release, Harriet utilises the powerful modalities of coaching, rapid transformational therapy and somatic approaches such as breathwork.
Through Harriets insightful coaching and therapeutic techniques, mothers embark on a journey of self-discovery and healing, creating a positive ripple effect not only in their own lives but also in the lives of their families. With a warm and empathetic approach, Harriet is dedicated to guiding mothers towards a path of self-love, resilience, and genuine fulfillment.
Dr. Sandy Zanella, is a dedicated mother of two, a compassionate physician with a passion for mental health, an author, and the founder of Happy Yogis & My Mindful Mom Life.
Gemma is our original Swimming Wonder and the heart behind Swimming Wonders.
Teaching since 2008, Gemma holds ASA Level 1 and Level 2 Swimming teacher, STA level 2 Baby And Pre- School, HABC Level 2 International, and Dubai Award in Pool Lifeguarding.
“I have always had a passion for swimming and love being with babies so once I had my first child I decided to quit my successful full time job in London and qualified as a Baby and Toddler swimming instructor.
I have been teaching baby swimming since 2008 and fruit of lots of dedication, passion and commitment towards teaching the little ones all the basics and benefits of early swimming, Swimming Wonders was born
My experienced coaches and I are passionate about what we do and this is why we can proudly say we are the Baby Swimming and toddlers specialists.
Our courses are 6 weeks long to allow families to plan their holidays, return to work, change in baby routines and unforeseen circumstances and not have to commit upfront to a full term.
We teach weekdays and weekends in 5 locations throughout Dubai.
We are committed to providing a high quality experience by using the best pools and teachers in Dubai.
In essence, I love what we do, do it with passion, love every single family that swims with us and we are very proud of our dedication and commitment”
Mona Ataya, CEO and Founder of Mumzworld.com, has proven to be one of the Middle East’s most prominent and successful female entrepreneurs. She has a strong track record of not only building successful businesses but also shaping the changing landscape and disrupting the ecosystem.
A transformational leader and a change agent in every sense of the word, Mona has managed to grow Mumzworld from a business plan on paper to a leading and enviable brand reaching more than 2.5 million mothers across the region since inception in 2011. Mumzworld has pioneered a revolutionary and gold standard e-commerce shopping experience for all things mother and child in the Middle East region. Today, Mumzworld prides itself with being the largest, trusted and definitive source for all things mother and child, with the widest range of products, an engaged sticky community and content, exclusive product offerings and delivery to over 20 different countries. Mumzworld has become the leading transactional and experiential e-commerce vertical play and a respected gateway into the Middle Eastern household.
Under Mona’s leadership, Mumzworld has undergone tremendous growth and successfully established itself as the regional leader in this vertical space. With over 6 rounds of funding, renowned investors on board and a solid business plan, Mumzworld became #1 Funded Women-Led e-commerce Company in the Middle East and consequently the first regional, homegrown e-commerce company acquired by a Saudi, strategic giant. We expect to hear a lot from this brand in the years to come.
Regional recognition:
Mona has won more than 100 awards throughout her career. Most recently, she was voted as one of the top 75 Faces of the UAE by HSBC and 5 most Powerful Women Transforming the Business World in the Levant. She is voted among UAE’s Top 3 Most Prominent Women in the Tech World. She is amongst the top 2 Forbes women creating impact in the region, most recently featured in Forbes Middle East as one of Middle East’s Power Businesswomen in 2021, and was voted amongst the 100 most Powerful Arab Women, Forbes Top 10 Arab Women 2017, 2018, 2020; World’s 100 Most Powerful Arabs – Generation Next – Arabian Business, 2019. She was also voted SME Executive of the year 3 years in a row and one of 30 Most Influential Women in the Arab World in 2019.
Mumzworld.com has won The Business of The Year Award and Best Kids Online retailer in 2015, 2016 and 2018. Mumzworld.com was also awarded the Images Most Admired Online Retailer of the Year 2014 and 2016 as well as the “Customer Service Excellence Award” by The Customer Festival Awards 2018.
Beyond the many awards she received, Mona plays an important role as an “Outlier” in the prestigious group of globally recognized Endeavor businesses’s and was the first woman selected into this network in the Middle East in 2014. Furthermore, she serves as a board member of the Dubai Chamber of Digital Economy (DCDE) and a representative of United Nations Conference on Trade and Development (UNCTAD) advocate for the region with a mandate to empower women and create enabling opportunities for women in the digital ecosystem. Mona serves year round as a mentor to entrepreneurs, passionate especially in enabling young female entrepreneurs.