Konfidence is a British family-owned company specializing in the design and manufacture of premium protective swimwear and buoyancy aids for babies and children. Established in 1998, Konfidence has grown to become Europe’s leading designer and manufacturer in this sector, with its products available in over 20 countries worldwide

Konfidence is also dedicated to environmental sustainability. Having recently created its own neoprene replacement material called e-Flex it which is made with recycled plastics, thereby reducing landfill waste and promoting eco-friendly practices.

With three generations involved in the business, Konfidence remains committed to helping children gain confidence in the water and promoting water safety worldwide