Ahmed Heshmat Rostom is a senior commercial leader with over two decades of experience driving growth across the FMCG sector in the Middle East, covering categories such as baby care, personal care, dairy, beverages, and confectionery.
Throughout his career with global and regional organizations including Coca-Cola, PepsiCo, Danone, and Aujan Coca-Cola, Ahmed has led large-scale commercial operations and delivered consistent growth across diverse and complex markets including the UAE, Oman, Kuwait, and Egypt.
Currently leading commercial strategy and market development at Areen East & West, Ahmed is at the forefront of introducing and scaling international brands in the UAE, with a strong focus on premium baby care and wellness. He has built a reputation for transforming market entry into sustainable growth by combining strategic clarity with disciplined execution across channels.
Ahmed is known for his ability to bridge strategy and execution. Turning ambitious growth plans into tangible market results. He brings a pragmatic, market-driven perspective on what it takes for brands to succeed in the region, particularly in trust-led categories such as baby care, where credibility, visibility, and consistency define long-term success.
