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22 - 24 October 2026
Dubai Exhibition Centre
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Riyadh
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Riyadh
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Riyadh

The Baby & Kids Expo

The expo will now be held from 22 – 24 October 2026 at the Dubai Exhibition Centre.

Discover 450+ leading baby, child and toy brands under one roof, enjoy free expert-led workshops and healthcare advice, hands-on kids activities, live entertainment, exclusive giveaways and celebrity interviews. Plus, explore our three dedicated Industry Summits, bringing together experts, brands and leaders shaping the future of family, parenting and retail.

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Education & Workshops

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Cybex Safety Zone

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Summit Series

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Expert Speakers
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AED 26 Million in Business Deals Generated*

*Based on the 2025 post-event survey

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Three Industry Summits. One Strategic Expo.

22 October 2026

23 October 2026

22 October 2026

Massimiliano Spalazzi

Group CEO

Mumzworld

Speaking at

NextGen Industry Leaders Summit

H.E. Dr. Yousef Al Hammadi​

Executive Director of the Knowledge and Impact Sector

Abu Dhabi Early Childhood Authority

Speaking at

 Early Learning Summit

Sachin Kumar

Head of E-Commerce

Toys R Us, Al Futtaim Group

Speaking at

NextGen Industry Leaders Summit

Prof Dr Kay Gallagher

Professor of Language Education

Emirates College for Advanced Education, Abu Dhabi

Speaking at

 Early Learning Summit

Jack Stratten

Director

Insider Trends

Speaking at

NextGen Industry Leaders Summit

Irfan Porbanderwalla

CEO – India, Middle East & Africa

Cybex

Speaking at

NextGen Industry Leaders Summit

Dr. Suha Al-Hassan

ECD Advisor

Abu Dhabi Early Childhood Authority

Speaking at

 Early Learning Summit

Exhibitor Testimonials

The Baby Expo has great energy, amazing setup, very well organized. Events like the NextGen Industry Leaders Summit are especially valuable, even for long-established players like Mumzworld. It’s a chance to connect with existing partners and discover new, innovative brands that bring fresh ideas, technology and build bridges in this fast-evolving parenting space.
Massimiliano SpalazziGroup CEO, Mumzworld
It’s been a wonderful and incredible experience over the last two days at The Baby Expo. As first-time participants, we’ve had great interactions with the trade, potential new customers from the region, and direct conversations with consumers which gave us valuable feedback that could positively shape how we do things.
Vinod K.V.Director, Trucare FZC
The Baby Expo is an incredible platform it’s amazing to see all our partners and brands come together in one place, in Dubai. As a veteran of this industry, it’s heartwarming to witness the sector unite like this. I believe leaders should collaborate, not compete, to share what’s working and shape the future of our region. Last year was great. This year is bigger and better. And we’re all in for what’s next especially in KSA, where the opportunity is even greater.
Ruban Shanmugarajah
Ruban ShanmugarajahCEO, Babyshop, Landmark Group

Latest News

Clothing & Fashion category shows strong participation

Mother, Baby & Child Awards 2026 Strengthen Partnership with Baby & Kids Expo

Medcare & Aster Pharmacy Announced as Main Stage Sponsors

Mediclinic confirmed as Hospital Stage Sponsor

The Baby Expo Evolves into Baby & Kids Expo Dubai 2026

New Brands Confirmed in 2026

Business Opportunities at Expo

Teknum Confirmed as Silver Sponsor
Book your Early Bird Tickets

2025 Highlights

Sponsors and Partners

Main Stage Sponsor

Hospital Stage Sponsor

Platinum Sponsor

Official Innovation Partner

Gold Sponsor

Silver Sponsor

Community Partner

Official Parenting Publication

B2C Ticketing Partner

Massimiliano Spalazzi​

Group CEO of Mumzworld​

Massimiliano Spalazzi is the CEO of Mumzworld, the Middle East’s leading e-commerce platform for Mum, Baby, and Child. With over a decade of experience in building and scaling e-commerce platforms, he was part of the founding team of Jumia and later served as Executive Vice President of Marketplace, leading its growth across several African markets.

Now based in Dubai, Massimiliano is focused on driving Mumzworld’s next phase of expansion. Originally from Italy, he is a father of two and passionate about creating meaningful, tech-driven solutions that make parenting easier and more rewarding for families across the region.

H.E. Dr. Yousef Al Hammadi

Executive Director of the Knowledge and Impact Sector, Abu Dhabi Early Childhood Authority

His Excellency Dr. Yousef Al Hammadi is the Executive Director of the Knowledge and Impact Sector at the Abu Dhabi Early Childhood Authority (ECA), where he leads strategic initiatives that leverage data, research, and innovation to advance early childhood development outcomes. With over 20 years of experience at the intersection of technology, innovation, and policy, he holds a PhD in Statistics and Artificial Intelligence (AI). His career includes senior roles at the Abu Dhabi Executive Office, Statistics Centre Abu Dhabi, and the Special Olympics World Games, where he applied advanced data solutions to global-scale initiatives. Dr. Al Hammadi has also been instrumental in incubating startup ecosystems in the UAE and attracting global tech ventures through collaborations with leading innovation platforms. Trained at institutions including MIT, UAE University, the University of Alabama, and the Masdar Institute (now Khalifa University), he is widely regarded as a visionary leader who translates emerging technologies into tangible impact for society. He has authored multiple papers on neural networks and advanced analytics.

Sachin Kumar

Head of E-Commerce Toys R Us, Al Futtaim Group

Sachin Kumar is the Head of E-Commerce at Toys R Us, Al Futtaim Group, where he oversees the end-to-end e-commerce portfolio and digital marketing for the MENA region. His expertise lies in developing and executing omnichannel strategies that enhance brand positioning, customer engagement, and revenue growth. Sachin successfully led the expansion of e-commerce platforms, digital marketing campaigns, and business development initiatives for various industries, including fashion, healthcare, and retail. Sachin holds certifications in e-commerce and digital marketing from reputable institutions, and is always eager to learn new skills and technologies to stay ahead in the fast-paced digital landscape.

Prof Dr Kay Gallagher

Professor of Language Education, Emirates College for Advanced Education, Abu Dhabi

Dr Kay Gallagher, BEd, MEd, PhD, SFHEA is a Professor in Language Education at Emirates College for Advanced Education, Abu Dhabi, where she teaches and conducts research in language and literacy education and teacher education. Kay has taught and led in the UAE, Hong Kong, and in her home country, Ireland, where she was a school principal. Her latest edited book is World Englishes in the Arab Gulf States (Routledge, 2025). She co-leads the Fathers and Reading research project, funded by the Early Childhood Authority, which supports emergent literacy and wellbeing through father-child reading at home.

Jack Stratten

Director - Insider Trends

Jack Stratten is an in-demand retail trends speaker, writer and researcher, delivering presentations and keynotes to audiences worldwide for over 15 years.

His deep understanding of retail, consumer behaviours and business strategy is sought after by clients across the entire retail ecosystem including:

  • Retailers and brands (incl. Puig, M&S, Nespresso, LVMH, Jaguar Land Rover, Coca-Cola, IKEA, Converse)
  • Tech companies (incl. Fujitsu, Cegid, Microsoft)
  • Property companies (incl. CBRE, Savills, Cadogan)
  • Shopping centre operators (incl. Westfield, McArthur Glen, NEPI Rockcastle)


Jack is also a regular speaker at industry conferences and events, including D Congress, RICE and Shoptalk. He is consistently recognised as a leading retail voice, including being named a RETHINK Retail Top Retail Expert for three consecutive years and one of NRF’s Retail Voices for 2025 and 2026.

Irfan Porbanderwalla

CEO - India, Middle East & Africa, Cybex

Irfan Porbanderwalla is the CEO for IMEA at CYBEX, part of Goodbaby International Holdings. With over 25 years in retail and consumer brands, he has led growth across India, the Middle East and Africa. His career includes leadership roles with Jashanmal Group, Puma and Clarks. He is known for building brands, developing markets and leading high-performing teams in emerging economies.

Dr. Suha Al-Hassan

ECD Advisor, Abu Dhabi Early Childhood Authority

Dr. Suha Al Hassan serves as an Early Childhood Development Advisor at the Abu Dhabi Early Childhood Authority (ECA) and brings over two decades of experience spanning academia, research, and policy. Prior to joining ECA, she held senior leadership roles as Academic Dean and Professor at the Emirates College for Advanced Education and as Dean of the Queen Rania Faculty for Childhood at the Hashemite University in Jordan. Dr. Al Hassan has consulted extensively for international organizations, including UNICEF, contributing to major national and international initiatives on school readiness, parenting programs, and early childhood reform. She is an internationally active researcher and has published more than 80 peer-reviewed journal articles and book chapters. Dr. Al Hassan received her Ph.D. in Early Childhood Special Education-ABA in 2003 from the Ohio State University, USA.