The Baby & Kids Expo
Discover 450+ leading baby, child and toy brands under one roof, enjoy free expert-led workshops and healthcare advice, hands-on kids activities, live entertainment, exclusive giveaways and celebrity interviews. Plus, explore our three dedicated Industry Summits, bringing together experts, brands and leaders shaping the future of family, parenting and retail.
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Exhibiting Brands
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SQM Exhibition
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Expert Speakers
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AED 26 Million in Business Deals Generated*
*Based on the 2025 post-event survey
NextGen: Industry Leaders Summit
The NextGen Industry Leaders Summit brings together senior retail decision-makers, brand founders, and innovators for a focused, high-level exchange on the future of the Mother, Baby and Child sector, covering consumer behaviour, product innovation, omnichannel strategy, and business growth – co-located with The Baby & Kids Expo Dubai.
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The Baby Expo has great energy, amazing setup, very well organized. Events like the NextGen Industry Leaders Summit are especially valuable, even for long-established players like Mumzworld. It’s a chance to connect with existing partners and discover new, innovative brands that bring fresh ideas, technology and build bridges in this fast-evolving parenting space.
Massimiliano SpalazziGroup CEO, Mumzworld
It’s been a wonderful and incredible experience over the last two days at The Baby Expo. As first-time participants, we’ve had great interactions with the trade, potential new customers from the region, and direct conversations with consumers which gave us valuable feedback that could positively shape how we do things.
Vinod K.V.Director, Trucare FZC
The Baby Expo is an incredible platform it’s amazing to see all our partners and brands come together in one place, in Dubai. As a veteran of this industry, it’s heartwarming to witness the sector unite like this. I believe leaders should collaborate, not compete, to share what’s working and shape the future of our region. Last year was great. This year is bigger and better. And we’re all in for what’s next especially in KSA, where the opportunity is even greater.
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Sponsors and Partners
Main Stage Sponsor
Hospital Stage Sponsor
Official Innovation Partner
Gold Sponsor
Silver Sponsor
Community Partner
Official Parenting Publication
B2C Ticketing Partner